As wineries move beyond carbon neutrality, a new model is emerging: climate-positive operations that reduce emissions while strengthening industrial resilience. From renewable energy and circular processes to packaging and logistics, sustainability becomes a measurable competitive advantage.

Digital content is transforming how wine and food & beverage brands educate, engage, and convert consumers. Livestream commerce blends tasting, storytelling, and real-time interaction, turning digital audiences into active participants and buyers.

In 2026, airports are evolving into premium global marketplaces where wine and gourmet brands meet an affluent international audience. Travel retail is emerging as a strategic export channel that combines visibility, experiential discovery, and immediate sales in high-traffic global hubs.

In 2026, global wine trade is increasingly shaped by tariffs, excise duties, and non-tariff barriers. From post-Brexit costs in the UK to tariff uncertainty in the US and regional integration in Asia, exporters must navigate a complex regulatory landscape where staying informed is no longer optional, but essential for protecting margins and market access.

Markets don’t demand what they don’t understand. Education is the foundation of trust, appreciation, and long-term success in global food and wine markets.

Export readiness isn’t about shipping faster, it’s about being structurally prepared. Five strategic steps every brand must master before entering international markets.

Premiumisation isn’t disappearing, but it’s changing. Global consumers are becoming more price-aware, reshaping value perception in the wine market.

Reputation has become as valuable as terroir. AI is transforming how global wine brands monitor sentiment, manage risk, and protect their identity.

Smart pricing isn’t about charging more, it’s about charging correctly. Why value-based pricing is becoming a key growth lever for wine and food brands.

D2C and subscription models are reshaping wine distribution. Direct relationships, data, and recurring revenue are becoming the new competitive edge.

Luxury is getting smaller. Mini formats are redefining premium wine consumption through flexibility, moderation, and perfectly crafted moments.

Italian food and wine exports are entering a new phase. Growth is shifting toward emerging markets where authenticity, premium quality, and storytelling matter most.

Global wine imports still concentrate in mature markets, but the next growth opportunities are emerging elsewhere. Here’s where wine money is flowing today.

Hybrid wine fairs are not replacing physical tastings, they are amplifying everything around them. From networking to data, digital is reshaping global B2B trade.

Terroir was never meant to be poetic. It was meant to explain. In a global market, turning local identity into a shared language is more strategic than ever.

Gen Z isn’t rejecting wine and food, it’s redefining them. Wellness, sustainability, and shareable experiences now shape what the next generation chooses.

Global wine volumes are shrinking, but value opportunities are emerging. A snapshot of production, consumption, and where the market is really heading in 2025.