WE create new opportunities
Built-in B2B
matchmaking
Key buyers
across trade
segments
Panels lead
by industry experts
Why the United Kingdom?
In 2024, the British wine sector confirmed its strategic importance, with imports exceeding €3.5 billion, supported by stable demand in quality consumer channels and a strong interest in Italian appellations. The high-end food sector also continues to grow, driven by a sophisticated clientele attentive to taste trends: Michelin-starred chefs, trendy restaurants, and culinary boutiques are increasingly dedicating space to Italian specialties.
1500+
INTERNATIONAL BUYERS
250+
WINE AND FOOD EXHIBITORS
The London edition will bring together over 250 food and wine producers with a strong focus on the quality and excellence of the raw materials used in the products presented.
WE open new markets for Italian excellence
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The goal of Real Italian Wine & Food Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements. In line with this objective, a dedicated app will be implemented for the 2026 edition. Participating producers will be able to connect with registered participating trade operators and arrange appointments at the fair directly from the platform before arriving in London.
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More than just a trade fair, Real Italian Wine & Food Experience is a strategic platform that unites business, content, and human relationships. Each edition offers a high-quality B2B exhibition, accompanied by a program of masterclasses, seminars, and panels dedicated to interpreting market trends, exploring new opportunities, and building lasting international business relationships.
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Real Italian Wine & Food Experience is organised by Fiere Italiane SEA with the intention to bring together all key figures of the wine industry. It’s a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINE EXPERIENCE exhibitions.
6+
Special Regional Areas
12+
International Masterclasses
17+
Events in two days
In this context, London confirms its position as the hub of trade relations in the sector and a privileged showcase for meeting importers, buyers, sommeliers, and food & wine professionals from across the UK and major European markets. Participating in the Real Italian Experience means positioning yourself in a highly qualified environment, designed to facilitate strategic connections between Italian producers and key players in the British wine and food supply chain.
