WE create new opportunities
Built-in B2B
matchmaking
Key buyers
across trade
segments
Panels lead
by industry experts
Why Mexico?
With over 130 million inhabitants and one of the most advanced economies in Latin America, Mexico is now a key market for the international expansion of Italian wine. In 2024, the country recorded a GDP growth of 1.5% and wine imports valued at 315 million USD, with a 26.5% increase in volume during the first half of the year. Per capita consumption is growing fast with a 60% growth over the past 15 years.
1000+
INTERNATIONAL BUYERS
130+
INTERNATIONAL EXHIBITORS
1000+
WINE LABELS
The event will bring together over 130 wineries, with a clear focus on premium wines, long-term commercial relationships, and high-level educational content.The program will also feature Italian regional masterclasses (e.g. Piedmont, Tuscany, Sicily), along with sessions dedicated to the wine landscapes of Vietnam, France, and other emerging or historically significant regions in the global wine scene. These activities will be curated by our international partners and renowned local and international experts, providing an in-depth overview of the global market.
In every sip WE connect people who shape the industry
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The goal of Wines Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements. In line with this objective, a dedicated app will be implemented for the 2026 edition. Participating producers will be able to connect with registered participating trade operators and arrange appointments at the fair directly from the platform before arriving in London.
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Imports account for over 70% of domestic wine consumption, forecasts projected this market to grow to USD 6.66 billion by 2030, with a compound annual growth rate (CAGR) of 7.5 %, driven by a growing middle class and rising demand for high-quality international products.
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Wines Experience Mexico is organised by Fiere Italiane SEA with the intention to bring together all key figures of the wine industry. It’s a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.
+60%
Per Capita Wine Consumption
over the last 15 years
70%
Market Share
covered by imports
6.6
Billion USD
Estimated Value of the Wine Market in Mexico by 2030
Within this context, Mexico City emerges as a strategic hub for engaging trade operators from across the country and Central America. Participating in Wines Experience Mexico means not only securing a foothold in a high-potential market, but doing so within a platform designed to create targeted connections between selected producers and highly qualified buyers.
