With over 130 million inhabitants and one of the most advanced economies in Latin America, Mexico is now a key market for the international expansion of Italian wine. In 2024, the country recorded a GDP growth of 1.5% and wine imports valued at 315 million USD, with a 26.5% increase in volume during the first half of the year. Per capita consumption is growing fast with a 60% growth over the past 15 years.

Imports account for over 70% of domestic wine consumption, with Italy consistently ranking among the top three exporters, alongside Spain and France. Italian wines hold approximately 17% of the total imported value, with significant growth potential, particularly in the premium and sparkling segments.

Forecasts projected this market to grow to USD 6.66 billion by 2030, with a compound annual growth rate (CAGR) of 7.5 %, driven by a growing middle class and rising demand for high-quality international products. Within this context, Mexico City emerges as a strategic hub for engaging trade operators from across the country and Central America. Participating in Wines Experience Mexico means not only securing a foothold in a high-potential market, but doing so within a platform designed to create targeted connections between selected producers and highly qualified buyers.