Wines Experience Mexico City 2026
Wines Experience CDMX 2026 is part of the global Wines Experience event series, an international platform dedicated to innovation, culture, and business in the world of wine. The CDMX edition brings this vision to Mexico, connecting local and international stakeholders.
1000+
INTERNATIONAL BUYERS
130+
INTERNATIONAL EXHIBITORS
1000+
WINE LABELS
The event will bring together over 130 wineries, with a clear focus on premium wines, long-term commercial relationships, and high-level educational content.The program will also feature Italian regional masterclasses (e.g. Piedmont, Tuscany, Sicily), along with sessions dedicated to the wine landscapes of Vietnam, France, and other emerging or historically significant regions in the global wine scene. These activities will be curated by our international partners and renowned local and international experts, providing an in-depth overview of the global market.
In every sip WE connect people who shape the industry
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The goal of Wines Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements. In line with this objective, a dedicated app will be implemented for the 2026 edition. Participating producers will be able to connect with registered participating trade operators and arrange appointments at the fair directly from the platform before arriving at the event location.
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Imports account for over 70% of domestic wine consumption, forecasts projected this market to grow to USD 6.66 billion by 2030, with a compound annual growth rate (CAGR) of 7.5 %, driven by a growing middle class and rising demand for high-quality international products.
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Wines Experience Mexico is organised by Fiere Italiane SEA with the intention to bring together all key figures of the wine industry. It’s a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.
+60%
Per Capita Wine Consumption
over the last 15 years
70%
Market Share
covered by imports
6.6
Billion USD
Estimated Value of the Wine Market in Mexico by 2030
Within this context, Mexico City emerges as a strategic hub for engaging trade operators from across the country and Central America. Participating in Wines Experience Mexico means not only securing a foothold in a high-potential market, but doing so within a platform designed to create targeted connections between selected producers and highly qualified buyers.
