The Era of Edible Storytelling
Food is increasingly designed not just to be consumed, but to communicate. Edible storytelling reframes dining as a form of media, where ingredients, sequencing, and context convey meaning, shape perception, and turn meals into memorable, shareable experiences.
The Carbon-Positive Winery: moving beyond neutrality
As wineries move beyond carbon neutrality, a new model is emerging: climate-positive operations that reduce emissions while strengthening industrial resilience. From renewable energy and circular processes to packaging and logistics, sustainability becomes a measurable competitive advantage.
From streaming to sipping: digital platforms as the new tasting rooms
Digital content is transforming how wine and food & beverage brands educate, engage, and convert consumers. Livestream commerce blends tasting, storytelling, and real-time interaction, turning digital audiences into active participants and buyers.
Reinventing Duty-Free: The Airport as the New Global Marketplace
In 2026, airports are evolving into premium global marketplaces where wine and gourmet brands meet an affluent international audience. Travel retail is emerging as a strategic export channel that combines visibility, experiential discovery, and immediate sales in high-traffic global hubs.
Beyond Borders: Trade Barriers and Tariffs in 2026
In 2026, global wine trade is increasingly shaped by tariffs, excise duties, and non-tariff barriers. From post-Brexit costs in the UK to tariff uncertainty in the US and regional integration in Asia, exporters must navigate a complex regulatory landscape where staying informed is no longer optional, but essential for protecting margins and market access.
Educating the Market: Building a Shared Culture of Taste
Markets don’t demand what they don’t understand. Education is the foundation of trust, appreciation, and long-term success in global food and wine markets.
Five Steps to Build an Export-Ready Brand
Export readiness isn’t about shipping faster, it’s about being structurally prepared. Five strategic steps every brand must master before entering international markets.
The Future of Fairs: building global hubs for Local Excellence
We explore the future of the exhibition industry through the perspective of Antonio Bruzzone, CEO of BolognaFiere, in a wide-ranging interview that examines key trends, strategic visions, and evolving dynamics shaping global trade fairs, including the future role of Wines Experience within the international exhibitions landscape.
Digital Customs: How AI Is Rewriting Border Bureaucracy
Export readiness is not a logistics issue, but a strategic one. Five essential steps every brand must take before entering international markets.
Premiumisation Plateau? The Shifting Price Elasticity of Global Consumers
Premiumisation isn’t disappearing, but it’s changing. Global consumers are becoming more price-aware, reshaping value perception in the wine market.
AI in PR: Automating Reputation Management for Global Wine Brands
Reputation has become as valuable as terroir. AI is transforming how global wine brands monitor sentiment, manage risk, and protect their identity.
Smart Pricing: How to Build a Strategy That Reflects Value, Not Volume
Smart pricing isn’t about charging more, it’s about charging correctly. Why value-based pricing is becoming a key growth lever for wine and food brands.
The New Distribution Logic: D2C and Subscription Models
D2C and subscription models are reshaping wine distribution. Direct relationships, data, and recurring revenue are becoming the new competitive edge.