Digital content is transforming how wine and food & beverage brands educate, engage, and convert consumers. Livestream commerce blends tasting, storytelling, and real-time interaction, turning digital audiences into active participants and buyers.

Premiumisation isn’t disappearing, but it’s changing. Global consumers are becoming more price-aware, reshaping value perception in the wine market.

Smart pricing isn’t about charging more, it’s about charging correctly. Why value-based pricing is becoming a key growth lever for wine and food brands.

D2C and subscription models are reshaping wine distribution. Direct relationships, data, and recurring revenue are becoming the new competitive edge.

Luxury is getting smaller. Mini formats are redefining premium wine consumption through flexibility, moderation, and perfectly crafted moments.

Italian food and wine exports are entering a new phase. Growth is shifting toward emerging markets where authenticity, premium quality, and storytelling matter most.

Younger consumers choose with their eyes first. Why modern, minimalist wine design is becoming a powerful driver of trust and sales.

Gen Z isn’t rejecting wine and food, it’s redefining them. Wellness, sustainability, and shareable experiences now shape what the next generation chooses.