As wineries move beyond carbon neutrality, a new model is emerging: climate-positive operations that reduce emissions while strengthening industrial resilience. From renewable energy and circular processes to packaging and logistics, sustainability becomes a measurable competitive advantage.

In 2026, airports are evolving into premium global marketplaces where wine and gourmet brands meet an affluent international audience. Travel retail is emerging as a strategic export channel that combines visibility, experiential discovery, and immediate sales in high-traffic global hubs.

In 2026, global wine trade is increasingly shaped by tariffs, excise duties, and non-tariff barriers. From post-Brexit costs in the UK to tariff uncertainty in the US and regional integration in Asia, exporters must navigate a complex regulatory landscape where staying informed is no longer optional, but essential for protecting margins and market access.

Export readiness isn’t about shipping faster, it’s about being structurally prepared. Five strategic steps every brand must master before entering international markets.