Wines Experience

Ho Chi Minh

Adora Center, 1-2 June 2027

See the past edition in Ho Chi Minh City

What people are saying

THE SAIGON TIMES

Premium Beverage and Fine Food Exhibition Coming Soon to Ho Chi Minh City
Premium Beverage Experience Vietnam 2026 will take place over two days, June 25–26, at The ADORA Center in Ho Chi Minh City.
Le Courrier du Vietnam

Premium Beverage Experience Vietnam 2026 Coming to Ho Chi Minh City This June
Premium Beverage Experience Vietnam 2026, jointly organized by Vinexad and United Experience, will officially take place at The ADORA Center in Ho Chi Minh City on June 25–26, 2026.
PHAPLUAT

An exhibition for premium beverage experiences is coming soon to Vietnam
According to the organizers, the Premium Beverage Experience exhibition in Vietnam will promote cultural understanding, friendship, and stronger connections between Italy, Vietnam, and the Southeast Asian region.
DOANH NGHIEP CUOC SONG

Premium Beverage Experience Vietnam 2026 Coming Soon to Ho Chi Minh City
Premium Beverage Experience Vietnam 2026 will officially take place in Ho Chi Minh City on June 25–26, 2026, marking Vietnam’s first specialized event for the premium beverage and fine food sector, with a format that combines immersive experiences and international business networking.
SAIGON DAUTU TAI CHINH

First Italian Premium Beverage Experience Exhibition Comes to Vietnam
Premium Beverage Experience Vietnam 2026 will take place in Ho Chi Minh City on June 25–26, marking Vietnam’s first specialized event dedicated to premium beverages and fine food.
Kinh te - Tai chinh

Dozens of Italian Companies Choose Vietnam for Premium Beverage Trade Networking
Dozens of Italian companies and producers are choosing Vietnam for the first time to introduce premium beverage products, connect with potential partners, and explore new business opportunities across Southeast Asia.
DIN GIA DAT Market Times

Over 75 Producers to Gather at Vietnam’s First Premium Beverage Exhibition
Held in Vietnam for the first time, Premium Beverage Experience Vietnam 2026 will gather over 75 premium beverage and fine food producers, offering a focused networking platform for the F&B industry.
BAO MOI

Over 75 Producers Gather at Vietnam’s First Premium Beverage Exhibition
Taking place in Vietnam for the first time, Premium Beverage Experience Vietnam 2026 will gather over 75 premium beverage and fine food producers, offering a focused platform for high-level networking across the F&B industry.

WE break borders, WE connect cultures

The goal of Wines Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements. In line with this objective, a dedicated app will be implemented for the 2026 edition. Participating producers will be able to connect with registered participating trade operators and arrange appointments at the fair directly from the platform before arriving at the event location.
The HoReCa channel (restaurants, hotels, bars) is experiencing strong growth, driven by the dynamism of the tourism sector and the opening of new luxury venues. The post-pandemic recovery has accelerated the integration of wine into urban consumption habits, particularly among young professionals. Forecasts indicate a CAGR of +6.9% by 2028, with volumes increasing from 17.7 million to 23.5 million liters.
Wines Experience Vietnam is organised by Fiere Italiane SEA with the intention to bring together all key figures of the wine industry. It’s a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.

+10,6%

Increase in consumption

Forecast 2024-2028

75%

Of the market

is covered by imports

24,6%

Share of Italian wine imports

in the domestic market

Vietnam is the 4th country for wine import in Asia, in this context, Ho Chi Minh City stands out as a key hub for reaching importers, distributors, and buyers from all over Vietnam and neighboring countries such as Thailand, Malaysia, Singapore, and China. Participating in Wines Experience means gaining a foothold in a high-potential emerging market through a platform designed to foster strategic connections between Italian producers and qualified Southeast Asian operators.