Real Italian Wine & Food Experience

Excel London, 4-5 October 2027

See the past edition in London

What people are saying

  • DecanterArticle

    DECANTER

    Northern Italy's White Wines: DWWA masterclass at Wines Experience London 2026
    Decanter World Wine Awards recently hosted a masterclass at the launch of Wines Experience London (Real Italian Wine & Food Experience), showcasing six Northern Italian white wines awarded medals in the competition's 2025 edition.

  • theBuyerArticle

    THE BUYER


    Celebrating Italy at breakthrough Real Italian Wine & Food Experience
    With so many food styles, wine regions and grape varieties it was always going to be an ambitious attempt to bring all that together in a two day trade show, but the Real Italian Wine & Food Experience (Wines Experience London) proved to be exactly that for all the producers, importers and buyers who came together at London’s ExCel last month. Lilla O’Connor, who took part in the event herself, reports back for The Buyer from the second day of the show and picks out her own highlights from what was such a breakthrough event.

  • TheDrinksBusinessArticle

    THE DRINKS BUSINESS

    United Experiences debuts lounge-style wine fair in London

    On 26-27 April, United Experiences hosted the inaugural Wines Experience in ExCeL, London, bringing together more than 200 Italian producers and 1,250 trade professionals to a lounge-style show.

WE open new markets for Italian excellence

  • The goal of Real Italian Wine & Food Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements. In line with this objective, a dedicated app will be implemented for the 2026 edition. Participating producers will be able to connect with registered participating trade operators and arrange appointments at the fair directly from the platform before arriving in London.

  • More than just a trade fair, Real Italian Wine & Food Experience is a strategic platform that unites business, content, and human relationships. Each edition offers a high-quality B2B exhibition, accompanied by a program of masterclasses, seminars, and panels dedicated to interpreting market trends, exploring new opportunities, and building lasting international business relationships.

  • Real Italian Wine & Food Experience is organised by Fiere Italiane SEA with the intention to bring together all key figures of the wine industry. It’s a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.

6+

Special Regional Areas

12+

International Masterclasses

17+

Events in two days

In this context, London confirms its position as the hub of trade relations in the sector and a privileged showcase for meeting importers, buyers, sommeliers, and food & wine professionals from across the UK and major European markets. Participating in the Real Italian Experience means positioning yourself in a highly qualified environment, designed to facilitate strategic connections between Italian producers and key players in the British wine and food supply chain.

WE innovate

the experience in

LONDON

Person pouring red wine into a wine glass at a tasting event.
London Skyline
London citizen