In 2026, global wine trade is increasingly shaped by tariffs, excise duties, and non-tariff barriers. From post-Brexit costs in the UK to tariff uncertainty in the US and regional integration in Asia, exporters must navigate a complex regulatory landscape where staying informed is no longer optional, but essential for protecting margins and market access.

Markets don’t demand what they don’t understand. Education is the foundation of trust, appreciation, and long-term success in global food and wine markets.

Export readiness isn’t about shipping faster, it’s about being structurally prepared. Five strategic steps every brand must master before entering international markets.

Italian food and wine exports are entering a new phase. Growth is shifting toward emerging markets where authenticity, premium quality, and storytelling matter most.

Global wine imports still concentrate in mature markets, but the next growth opportunities are emerging elsewhere. Here’s where wine money is flowing today.

Global wine volumes are shrinking, but value opportunities are emerging. A snapshot of production, consumption, and where the market is really heading in 2025.