Programming
25 JUNE - EXHIBITION DAY 1
CULINARY AREA - EXPO HALL
Dynamic chefs lead ongoing culinary pop-ups throughout the day, featuring local and Italian dishes designed to pair with premium beverages available across the exhibition floor.
Dynamic chefs lead ongoing culinary pop-ups throughout the day, featuring local and Italian dishes designed to pair with premium beverages available across the exhibition floor.
Time
Event
Place
11:30 AM – 5:00 PM
Local Restaurant Pop-up | Discovering Premium Beverages Through Local Cuisine
Featuring a leading local restaurant, this pop-up offers a glimpse into one of Italy's most enduring culinary traditions: premium beverages at the table. Through thoughtfully prepared dishes suggested with Italian premium beverages that can be found on the expo floor, visitors can experience how premium beverage serves as an integral part of the shared, convivial experience at the table.
Featuring a leading local restaurant, this pop-up offers a glimpse into one of Italy's most enduring culinary traditions: premium beverages at the table. Through thoughtfully prepared dishes suggested with Italian premium beverages that can be found on the expo floor, visitors can experience how premium beverage serves as an integral part of the shared, convivial experience at the table.
Food Area
11:30 AM – 5:00 PM
The Italian Taste Experience | Bringing Italy's Culinary Traditions to Life
Experience the flavors of Italy through live culinary demonstrations, freshly prepared pizza and pasta by Pasta Fresca, hand-sliced Prosciutto di Parma, imported Italian cheeses and authentic regional specialties. Throughout the day, guests can enjoy freshly stretched mozzarella, made on-site, bringing Italy's rich culinary traditions to life through taste, craftsmanship and experience.
Experience the flavors of Italy through live culinary demonstrations, freshly prepared pizza and pasta by Pasta Fresca, hand-sliced Prosciutto di Parma, imported Italian cheeses and authentic regional specialties. Throughout the day, guests can enjoy freshly stretched mozzarella, made on-site, bringing Italy's rich culinary traditions to life through taste, craftsmanship and experience.
Food Area
STAGE AREA - FOYER
10:30 AM – 11:30 AM
Opening Ceremony | Ribbon Cutting
Join distinguished guests, industry leaders and partners as we officially open Premium Beverage Experience Vietnam 2026. The Opening Ceremony and Ribbon Cutting marks the beginning of the event, celebrating international collaboration, innovation and new opportunities across the premium beverage, food and hospitality sectors.
Join distinguished guests, industry leaders and partners as we officially open Premium Beverage Experience Vietnam 2026. The Opening Ceremony and Ribbon Cutting marks the beginning of the event, celebrating international collaboration, innovation and new opportunities across the premium beverage, food and hospitality sectors.
Stage
1:00 PM – 1:45 PM
Southeast Asia’s Next Phase | Trends, Trade & the Future of Hospitality from the Voices Shaping the Region, with data by NielsenIQ
As hospitality, tourism and consumer behavior continue to evolve across the region, Southeast Asia is becoming one of the premium beverage industry’s most closely watched markets. But success requires understanding the distinct dynamics shaping each country. Insights from local importers, hospitality leaders and market analysts offer concrete takeaways on the opportunities, challenges, and evolving expectations defining the region’s next phase.
As hospitality, tourism and consumer behavior continue to evolve across the region, Southeast Asia is becoming one of the premium beverage industry’s most closely watched markets. But success requires understanding the distinct dynamics shaping each country. Insights from local importers, hospitality leaders and market analysts offer concrete takeaways on the opportunities, challenges, and evolving expectations defining the region’s next phase.
Stage
3:00 PM – 4:00 PM
Light Reception & Networking hosted by WIWS (Women in Premium Beverage)
Join WIWS for a light networking reception featuring premium beverages from women-owned and women-led brands, shared by participating importers and producers. The gathering offers an opportunity to connect with industry peers, celebrate the achievements of women across the beverage sector, and build relationships that extend beyond the event.
Join WIWS for a light networking reception featuring premium beverages from women-owned and women-led brands, shared by participating importers and producers. The gathering offers an opportunity to connect with industry peers, celebrate the achievements of women across the beverage sector, and build relationships that extend beyond the event.
Partner Importers Area
EXHIBITOR LOUNGE ACTIVITIES
10:30 AM – 5:00 PM
Riedel Glassware Experience
Can a glass’s shape change the way a wine tastes? Explore the impact of stemware on aroma, structure, flavor and overall perception through a guided tasting hosted by WineCellar.vn’s Sommelier and local Riedel Ambassador featuring Riedel’s acclaimed wine glasses.
Can a glass’s shape change the way a wine tastes? Explore the impact of stemware on aroma, structure, flavor and overall perception through a guided tasting hosted by WineCellar.vn’s Sommelier and local Riedel Ambassador featuring Riedel’s acclaimed wine glasses.
WineCellar Riedel Bar
2:00 PM
Afternoon Feature Pour
Join Red Apron for a limited tasting of Castello Banfi's flagship Summus Toscana IGT, a wine that has earned consistent praise from leading critics.
Join Red Apron for a limited tasting of Castello Banfi's flagship Summus Toscana IGT, a wine that has earned consistent praise from leading critics.
Red Apron Lounge
26 JUNE - EXHIBITION DAY 2
CULINARY AREA - EXPO HALL
Dynamic chefs lead ongoing culinary pop-ups throughout the day, featuring local and Italian dishes designed to pair with premium beverages available across the exhibition floor.
Dynamic chefs lead ongoing culinary pop-ups throughout the day, featuring local and Italian dishes designed to pair with premium beverages available across the exhibition floor.
Time
Event
Place
11:30 AM – 5:00 PM
Local Restaurant Pop-up | Discovering Premium Beverages Through Local Cuisine
Featuring a leading local restaurant, this pop-up offers a glimpse into one of Italy's most enduring culinary traditions: premium beverages at the table. Through thoughtfully prepared dishes suggested with Italian premium beverages that can be found on the expo floor, visitors can experience how premium beverage serves as an integral part of the shared, convivial experience at the table.
Featuring a leading local restaurant, this pop-up offers a glimpse into one of Italy's most enduring culinary traditions: premium beverages at the table. Through thoughtfully prepared dishes suggested with Italian premium beverages that can be found on the expo floor, visitors can experience how premium beverage serves as an integral part of the shared, convivial experience at the table.
Food Area
11:30 AM – 5:00 PM
The Italian Taste Experience | Bringing Italy's Culinary Traditions to Life
Experience the flavors of Italy through live culinary demonstrations, freshly prepared pizza and pasta by Pasta Fresca, hand-sliced Prosciutto di Parma, imported Italian cheeses and authentic regional specialties. Throughout the day, guests can enjoy freshly stretched mozzarella, made on-site, bringing Italy's rich culinary traditions to life through taste, craftsmanship and experience.
Experience the flavors of Italy through live culinary demonstrations, freshly prepared pizza and pasta by Pasta Fresca, hand-sliced Prosciutto di Parma, imported Italian cheeses and authentic regional specialties. Throughout the day, guests can enjoy freshly stretched mozzarella, made on-site, bringing Italy's rich culinary traditions to life through taste, craftsmanship and experience.
Food Area
STAGE AREA - FOYER
9:30 AM – 10:00 AM
Welcome Reception for Market Shapers Awards Recipients, Media and Producers
Foyer
10:00 AM - 11:00 AM
Market Shapers Awards
The Market Shapers Awards recognize the individuals and organizations making a significant impact on the growth, visibility and success of Italian premium beverages in the market. Honoring leaders across importing, distribution, retail, hospitality and education, the awards celebrate those helping shape the future of Italian premium beverage through innovation, advocacy and market development.
The Market Shapers Awards recognize the individuals and organizations making a significant impact on the growth, visibility and success of Italian premium beverages in the market. Honoring leaders across importing, distribution, retail, hospitality and education, the awards celebrate those helping shape the future of Italian premium beverage through innovation, advocacy and market development.
Stage
12:30 PM – 1:30 PM
NextGen Palates & Perspectives Panel & Tasting | The Values, Challenges & Opportunities Defining Southeast Asia’s Next Hospitality Generation
As premium beverage and hospitality culture continue to evolve across the region, a new generation of sommeliers is helping redefine how guests discover, experience and connect with premium beverages. Moderated by Vietnam Sommelier Association Vice President, Le Hoang Khanh Vi, and featuring voices from four Southeast Asian countries, the discussion and tasting will share perspectives on evolving consumer expectations, service culture, education and the realities of building hospitality careers across distinct regional markets, while integrating premium beverage tastings that align with current trends.
As premium beverage and hospitality culture continue to evolve across the region, a new generation of sommeliers is helping redefine how guests discover, experience and connect with premium beverages. Moderated by Vietnam Sommelier Association Vice President, Le Hoang Khanh Vi, and featuring voices from four Southeast Asian countries, the discussion and tasting will share perspectives on evolving consumer expectations, service culture, education and the realities of building hospitality careers across distinct regional markets, while integrating premium beverage tastings that align with current trends.
Stage
3:00 PM – 3:45 PM
Dialogue in Motion: Beyond the Spritz | Flavor, Ritual & the Art of the Aperitivo
Far more than a pre-dinner drink, aperitivo is rooted in atmosphere, ritual and the way hospitality brings people together. Inspired by United Experience’s Dialogue in Motion format, this interactive aperitivo experience invites guests to move between hosted tasting tables led by industry leaders, exploring diverse premium beverage-based serves, curated bites and local interpretations of Italian aperitivo culture. Designed around conversation, discovery and social interaction, the session explores how restaurants, hotels, bars, retailers and hospitality professionals can create more memorable and place-driven guest experiences through flavor, storytelling and the art of gathering, while inspiring guests to bring elements of those experiences into their own homes and social rituals.
Far more than a pre-dinner drink, aperitivo is rooted in atmosphere, ritual and the way hospitality brings people together. Inspired by United Experience’s Dialogue in Motion format, this interactive aperitivo experience invites guests to move between hosted tasting tables led by industry leaders, exploring diverse premium beverage-based serves, curated bites and local interpretations of Italian aperitivo culture. Designed around conversation, discovery and social interaction, the session explores how restaurants, hotels, bars, retailers and hospitality professionals can create more memorable and place-driven guest experiences through flavor, storytelling and the art of gathering, while inspiring guests to bring elements of those experiences into their own homes and social rituals.
Stage
EXHIBITOR LOUNGE ACTIVITIES
10:30 AM – 5:00 PM
Riedel Glassware Experience
Can a glass’s shape change the way a wine tastes? Explore the impact of stemware on aroma, structure, flavor and overall perception through a guided tasting hosted by WineCellar.vn’s Sommelier and local Riedel Ambassador featuring Riedel’s acclaimed wine glasses.
Can a glass’s shape change the way a wine tastes? Explore the impact of stemware on aroma, structure, flavor and overall perception through a guided tasting hosted by WineCellar.vn’s Sommelier and local Riedel Ambassador featuring Riedel’s acclaimed wine glasses.
WineCellar Riedel Bar
4:00 PM
Golden Hour Feature Pour
Join Red Apron for a limited tasting of Castello Banfi's flagship Summus Toscana IGT, a wine that has earned consistent praise from leading critics.
Join Red Apron for a limited tasting of Castello Banfi's flagship Summus Toscana IGT, a wine that has earned consistent praise from leading critics.
Red Apron Lounge