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Marketing, Consumer Behaviour, Wine Industry Micaela Iniego 2/16/26 Marketing, Consumer Behaviour, Wine Industry Micaela Iniego 2/16/26

The Era of Edible Storytelling

Food is increasingly designed not just to be consumed, but to communicate. Edible storytelling reframes dining as a form of media, where ingredients, sequencing, and context convey meaning, shape perception, and turn meals into memorable, shareable experiences.

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