Italia del Vino at the forefront of Wines Experience across the three strategic 2026 hubs
The Consortium, bringing together some of Italy’s leading export-oriented wine producers, will participate in all three Wines Experience events: London (April 26–27), Ho Chi Minh City (June 25–26), and Mexico City (November 5–6), strengthening the presence of Italian wine in the United Kingdom, Vietnam, and Mexico.
Italia del Vino confirms its participation in all three Wines Experience 2026 events. The Consortium, which represents some of the most prominent Italian wine companies with a strong international focus, will take part collectively in the exhibitions in London (April 26–27), Ho Chi Minh City (June 25–26), and Mexico City (November 5–6), three key hubs for the global wine trade.
Wines Experience is a new international platform dedicated to the promotion of Italian wine, developed by United Experience in collaboration with BolognaFiere and Fiere Italiane SEA. Its goal is to provide companies with a structured and continuous presence in high-potential international markets.
The 2026 calendar is built around three strategic countries for the wine sector: the United Kingdom, a mature and highly competitive market that remains central for both volume and its ability to shape global trends; Vietnam, one of the most dynamic economies in Southeast Asia, characterized by a growing middle class and increasing demand for high-quality imported wines; and Mexico, a rapidly expanding market in terms of consumption and wine culture, with an increasingly relevant position in both North and Latin America.
The three Wines Experience events share a unified identity and a contemporary, immersive, and business-oriented format designed to enhance product value and facilitate meaningful commercial relationships. The exhibition model integrates advanced tasting areas, blind tasting experiences, technological installations, and digital tools, including a matchmaking system that effectively connects supply and demand, fostering high-quality interactions between producers and buyers.
Participation in Wines Experience is fully aligned with Italia del Vino’s strategy to strengthen the presence of its member companies in high-potential markets, enhancing the group’s competitiveness in an increasingly complex and evolving global landscape.
The collective presence will allow the Consortium to showcase a broad and representative portfolio of Italian regions, united by high-quality standards and a shared vision for international growth.