Less noise,
more connections
Join the new international format dedicated to high quality products
WE isn’t just an event:
it’s a gateway.
We help wineries reach high potential markets by facilitating real business opportunities.
We provide a single exhibition lounge model, designed to combine functionality, visibility, and comfort in a high-level professional setting.
Through an advanced digital platform, producers and buyers can connect strategically, precisely identifying the partners best suited to their commercial needs.
Wines Experience complements the exhibition area with a targeted program of masterclasses and seminars, designed to explore the diversity of wine-growing landscapes and delve into key topics that are reshaping the industry.
WE break borders
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WE build future
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WE break borders 〰️ WE build future 〰️
Wines Experience is an international format created by Fiere Italiane SEA to bring together all the key figures in the wine industry: producers, importers, distributors, buyers from the Ho.Re.Ca. channel, sommeliers, media, and experts, within a high-level professional context.
Wines Experience is more than just an event: it’s a constantly growing global network, where people come to experience wine as something to be shared, understood, and explored with a forward-looking vision.
To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.
WE build relationships,one meeting at a timeWe provide a range of digital tools, interactive experiences, and educational opportunities designed to help you connect with the right professionals, discover new products and insights, and navigate every stage of the event with ease.
Matchmaking
We offer a digital matchmaking platform connecting producers and buyers through targeted meetings.
Digital Q&A
An interactive station delivering short expert video insights through an intuitive, co-branded experience.
Blind Tasting
An anonymous tasting area evaluating wine quality through unbiased, real-time feedback.
Smart Maps
Interactive digital totems with personalized maps, search tools, and filters for easier navigation.
Data Hub
A digital hub displaying real-time Blind Tasting data and market preferences through dynamic insights.
Seminars & Masterclasses
Masterclasses and seminars showcasing Italian diversity and industry expertise.
WE break borders,
WE build future
The goal of Wines Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements.
About United Experience
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About United Experience *
United Experience LLC is a U.S. based company dedicated to delivering premier B2B wine events worldwide. Through our regional teams, we organize exhibitions across three key markets: North America, Europe, and Southeast Asia, bringing together top winemakers with local buyers and distributors in an unparalleled experience.
