Buy Your Ticket for Wines Experience Mexico City
Wines Experience is a B2B trade event. Tickets may be purchased by qualified professionals from the wine, spirits, food, retail, hospitality and tourism industries.
All ticket purchases will be verified for eligibility. Have a discount code? It can be redeemed during checkout.
This free-pass application is reserved for individual buyers with direct purchasing or buying authority.
Applications are reviewed individually. Approved buyers will receive confirmation and access details after their professional eligibility has been verified.
Less noise. More connections.
Attend Wines Experience in Mexico City
Meet producers, discover wines and fine food, and take part in an event designed to turn product discovery into meaningful professional conversations. Open lounge spaces, interactive tasting experiences, digital tools and targeted meetings give you more time for the people and products relevant to your work.
WHY ATTEND
Discover products with more time to understand their potential.
Wines Experience brings sourcing, tasting, interactive experiences and professional networking together in one environment. The open format gives buyers space to compare products, speak directly with producers and explore opportunities across hospitality, distribution and specialist retail.
Discover new products and suppliers
Explore wine and fine food portfolios, understand their origins and identify products that may suit your business, customers, wine list or distribution portfolio.
Build relevant professional relationships
Meet producers and company representatives in an environment designed for focused conversations, scheduled meetings and longer exchanges in shared lounge spaces.
Taste, compare and interact
Take part in tastings, digital stations and interactive experiences that help you evaluate products, gather useful information and make more informed purchasing decisions.
WHAT YOU’LL FIND
Experiences and tools to facilitate intentional discovery.
The Mexico City edition combines an international trade event with interactive tastings, digital tools and shared spaces designed to help buyers navigate the event, evaluate products and make useful connections.
Wine & fine food companies
Discover products and speak directly with the companies behind them across an event expected to bring together more than 130 participating businesses.
Blind Tasting
Evaluate selected wines anonymously, without seeing the winery, price positioning or reputation, and focus entirely on the tasting experience.
Data Hub
Explore aggregated insights generated through Blind Tasting feedback, including preferences related to wine styles, grape varieties, territories and perceived value.
Interactive tasting experiences
Join participatory wine and food experiences designed to make product knowledge practical, memorable and directly connected to professional discovery.
Digital Q&A
Access short expert video contributions from sommeliers, winemakers and sector specialists through an interactive digital station.
Smart Maps
Use interactive digital maps, search functions and thematic filters to locate companies, products and event areas more efficiently.
EXPO SANTA FE · NOVEMBER 5–6, 2026
Explore the programme and meet the companies shaping what comes next.
SMART MATCHMAKING & BUSINESS MEETINGS
Let the platform bring the most relevant producers to you.
You can browse and discover participants independently, but you do not have to begin with a manual search. The Wines Experience app uses your professional profile, interests and sourcing priorities to make it easier to identify the producers of greatest relevance and pre-schedule meetings before the event.
Complete your professional profile and interests so the platform can surface producers, companies and contacts aligned with what you are looking to source or discover.
Review suggested contacts, send meeting requests and build a practical agenda before arriving at Expo Santa Fe.
Use the app to manage your personal schedule and reserve a place for available tastings, interactive experiences and programme activities that are relevant to you.
BUYER INFORMATION
Frequently asked questions
When and where will Wines Experience Mexico City take place?
The event will take place on November 5–6, 2026, at Expo Santa Fe in Mexico City.
How do I get to Expo Santa Fe?
Expo Santa Fe is located at Av. Santa Fe 270, Santa Fe, Zedec Sta Fe, Álvaro Obregón, 01210 Ciudad de México, CDMX. Plan additional travel time during peak traffic periods.
Who is qualified to attend this B2B event?
Wines Experience is a B2B trade event for qualified professionals from the wine, spirits, food, retail, hospitality and tourism industries, including importers, distributors, restaurant and hotel professionals, specialist retailers, sommeliers, purchasing managers and other industry decision-makers. Ticket purchases are subject to eligibility verification.
Who can apply for a free buyer pass?
The free-pass application is reserved for individual buyers with direct purchasing or buying authority. Applications are reviewed individually, and approval is not automatic.
What will buyers be able to discover?
Buyers can explore wine and fine food products, speak directly with participating companies, take part in interactive tasting experiences and use digital tools that support intentional product discovery and professional networking.
How does smart matchmaking work?
After you complete your professional profile and interests, the app can suggest producers and contacts aligned with your priorities. You can review the suggestions, request meetings, pre-schedule appointments and RSVP for available programme activities.
What is the Blind Tasting experience?
Blind Tasting is an anonymous tasting area where selected wines can be evaluated without seeing the winery, price category or reputation. Feedback is collected digitally and contributes to aggregated market insights.
How can I purchase a ticket?
Return to the ticket section at the top of this page and select “Purchase Ticket or Redeem Discount Code.” Any valid discount code can be entered during checkout. All purchases are reviewed for professional eligibility.
Additional questions?
Please contact the Wines Experience team at general@untdexperience.com or winesexperience@bolognafiere.it .
LESS NOISE. MORE CONNECTIONS.