MEXICO CITY · NOVEMBER 5–6, 2026
Bring your products into the Mexican market.
Wines Experience & Fine Food brings producers, buyers, distributors, retailers, restaurateurs, sommeliers and hospitality professionals together in an environment created for product discovery, meaningful conversations and new commercial relationships.
THE OPPORTUNITY
Build your presence in a market shaped by relationships.
Mexico is an import-driven market where commercial growth depends on strong distribution, clear positioning and direct access to the right professional channels. Wines Experience helps exhibitors present their products within the environments where discovery and purchasing decisions happen.
Present your products
Introduce your portfolio directly to importers, distributors, hospitality professionals, specialist retailers and other industry decision-makers.
Develop commercial relationships
Meet potential partners, explore new routes to market and create connections that can continue beyond the two days of the event.
Understand the market
Discuss your products with professionals who understand local distribution, restaurant, retail and hospitality channels.
THE FORMAT
More time for the conversations that matter.
Wines Experience combines an international trade event with an open, hospitality-led environment. Exhibition areas, tasting stations, shared spaces and scheduled meetings give exhibitors more opportunities to introduce their products and spend meaningful time with potential clients.
Targeted matchmaking
Use the digital platform to discover relevant attendees and organize meetings around your commercial objectives.
Product discovery
Present, pour, explain and demonstrate your products in a dedicated exhibition booth or tasting station.
Open meeting spaces
Continue conversations in shared areas designed to support longer and more natural professional exchanges.
International network
Become part of a format connecting companies and professionals across London, Ho Chi Minh City and Mexico City.
YOUR PARTICIPATION
The essential tools to exhibit with purpose.
Your participation combines a physical presence at the event with tools and operational support designed to help you prepare, exhibit and connect.
Matchmaking platform access
Discover relevant participants, connect with potential partners and organize meetings before and during the event.
Exhibition booth or tasting station
A dedicated physical presence where attendees can discover, taste and discuss your products.
Exhibitor passes
Access for your company representatives to participate in the event and manage your exhibition presence.
Shipping or storage support
Operational support for the products and materials required for your participation.
Expand your participation
Submit selected wines for an anonymous tasting experience involving attendees and industry professionals.
Explore opportunities to present your products, brand or expertise through the event program.
EXPO SANTA FE · NOVEMBER 5–6, 2026
Ready to present your products in Mexico City?
WHO ATTENDS THE SHOW
Meet the people who shape what gets imported, listed, served and recommended.
Wines Experience connects exhibitors with professionals working across distribution, hospitality, retail and the wider food and beverage industry.
BECOME AN EXHIBITOR
PROFESSIONAL PROFILES
Who exhibitors can expect to meet.
The event is designed to bring products directly in front of professionals involved in purchasing, distribution, listing, service and product recommendation.
Importers & distributors
Professionals building portfolios and introducing products into local and regional markets.
Restaurant owners & hospitality buyers
Decision-makers selecting products for restaurants, hotels, bars and hospitality venues.
Specialist retailers
Wine shops, beverage stores and specialist retailers looking for products suited to their customers.
Sommeliers & wine professionals
Professionals who evaluate, select, recommend and communicate wine within hospitality and retail.
Buyers & purchasing professionals
Trade visitors responsible for sourcing products and developing new supplier relationships.
Food & beverage professionals
Industry professionals interested in products, expertise, market development and new commercial connections.
PRODUCT DISCOVERY
What attendees come to discover.
Attendees can explore portfolios and meet the companies behind them directly.
Exhibitors can discuss where their products may fit within distribution, hospitality and specialist retail.
The event creates opportunities to begin conversations around distribution, purchasing and market development.
Tastings and direct conversations help attendees understand the product, its origin and its potential positioning.
MEET YOUR NEXT CONTACT
Put your products in front of the right professionals.
EXHIBITOR FAQ
Everything you need to know before exhibiting.
Find the essential information about participation, matchmaking, exhibition opportunities and the Mexico City edition.
BECOME AN EXHIBITOR
PARTICIPATION AT A GLANCE
What is included and what is optional.
- Matchmaking platform access
- Exhibition booth or tasting station
- Exhibitor passes
- Product shipping or storage support
- Blind Tasting Experience
- Seminars and masterclasses
FREQUENTLY ASKED QUESTIONS
When and where will Wines Experience Mexico take place?
The event will take place on November 5–6, 2026, at Expo Santa Fe in Mexico City.
Who can exhibit?
The event is designed for Italian and local wine, food and beverage producers, wine consortia, importers, distributors, regional institutions, technology companies and service providers connected to the sector.
What is included with exhibitor participation?
Participation includes access to the matchmaking platform, an exhibition booth or tasting station, exhibitor passes and product shipping or storage support.
How does the matchmaking platform work?
Exhibitors can use the platform to identify relevant attendees, connect with potential partners and organize meetings around their commercial objectives.
Is the Blind Tasting Experience included?
Blind Tasting is an optional opportunity. Exhibitors who choose to participate can submit selected wines for anonymous evaluation by attendees and industry professionals.
Can exhibitors participate in seminars or masterclasses?
Seminars and masterclasses are optional opportunities for exhibitors interested in presenting their products, brand or expertise through the event program.
How do I become an exhibitor?
Select the “Become an Exhibitor” button to access the members area and begin the participation process.
Access the members area →MEXICO CITY · NOVEMBER 5–6, 2026
Start your exhibitor registration.
PAST EVENTS
From London to Ho Chi Minh City.
Next: Mexico City.
Wines Experience began its international journey in London, continued in Southeast Asia and now brings the format to Mexico City.
BECOME AN EXHIBITOR
LONDON · APRIL 26–27, 2026
The first Wines Experience edition.
The London edition at ExCeL brought together Italian wine and food producers with buyers and professionals from across the industry.
HO CHI MINH CITY · JUNE 25–26, 2026
The international journey continued in Southeast Asia.
The Ho Chi Minh City edition took place at The Adora Center, bringing the Wines Experience format to its second international destination.
The series now continues in Mexico City, connecting exhibitors with a new market and a new network of trade professionals.
THE NEXT CHAPTER · MEXICO CITY
Join Wines Experience at Expo Santa Fe.
November 5–6, 2026