Smart pricing isn’t about charging more, it’s about charging correctly. Why value-based pricing is becoming a key growth lever for wine and food brands.

Italian food and wine exports are entering a new phase. Growth is shifting toward emerging markets where authenticity, premium quality, and storytelling matter most.

Global wine imports still concentrate in mature markets, but the next growth opportunities are emerging elsewhere. Here’s where wine money is flowing today.

Your website is not a brochure. It’s an asset. Why digital-first brands turn owned media into a real business engine.

In an era where every brand competes for attention across countless platforms, a new creative force is reshaping the marketing world. Generative AI, from image and text creation to video production, is redefining how campaigns are imagined, built, and scaled. But as technology accelerates creative workflows and global reach, it also raises new questions about authenticity, oversight, and the role of human creativity in a machine-driven age.