Wines Experience is an international format created by Fiere Italiane SEA to bring together all the key figures in the wine industry: producers, importers, distributors, buyers from the Ho.Re.Ca. channel, sommeliers, media, and experts, within a high-level professional context.

Wines Experience is more than just an event: it's a constantly growing global network, where wine is shared, understood, and experienced with a forward-looking vision. To accelerate this global vision, Fiere Italiane has welcomed BolognaFiere as a strategic partner. BolognaFiere has acquired a stake in United Experience, the events company founded and developed by Fiere Italiane, which will organize the new WINES EXPERIENCE exhibitions.

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  • London_Image

    In 2026, Real Italian Wine & Food Experience will make its debut on the UK market with a new edition scheduled for April 26-27 at ExCeL Exhibition Center, one of London’s most prestigious exhibition centres. Located in one of the city’s most dynamic areas, the venue will provide a high-profile setting, ideal for hosting business-oriented events and promoting dialogue among companies, institutions, and industry professionals.

  • Ho_Chi_Minh_image

    Wines Experience arrives in Vietnam on June 11-12, 2026, hosted at the ADORA center in Ho Chi Minh City, one of the region’s most modern and recognized exhibition centers, strategically located in the heart of the metropolis. The venue offers a high-level professional environment, excellent hospitality services, and direct links with key institutional and business sectors.

  • Mexico_city_image

    The Mexican edition of Wines Experience will take place on November 10–11, 2026 at Expo Santa Fe, in western district of Mexico City. This location, one of the most famous venues in Central and South America, offers a contemporary and versatile setting. Its spacious halls and flexible layouts make it ideal for large international events, ensuring excellent connectivity with the business world, high-end hospitality infrastructure, and easy access to major local and international institutions.

WE break borders,

WE build future

The goal of Wines Experience is to offer a platform for direct connections between producers and operators, creating synergies that can translate into commercial agreements.

A crowded indoor event or exhibition with booths, tables, and people networking, with some people tasting wine at a wine tasting booth
A group of five people sitting in a semi-circle around a small round table at a conference, engaging in a discussion. The background shows a busy exhibition hall with several other attendees and booths.
Five wine glasses with red wine and one empty glass on a table with a white sheet of paper, pens, and food wrappers.
A chef in a white shirt, brown apron, and black cap cooking pasta with vegetables, pouring oil into the pan. Three other men stand behind the chef, preparing food at a counter in a food event.
Person holding a glass of red wine near bottles of wine on display, at a wine tasting event.
Small bowls of pasta salad on a gold tray with serving spoons, a tray of filled pastry rolls, and an empty gold tray, on a countertop.

About United Experience

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About United Experience *

United Experience Logo

United Experience LLC is a U.S. based company dedicated to delivering premier B2B wine events worldwide. Through our regional teams, we organize exhibitions across three key markets: North America, Europe, and Southeast Asia, bringing together top winemakers with local buyers and distributors in an unparalleled experience.  

Get in touch!
People attending a wine tasting event in a large exhibition hall, with tables set up with wine glasses and promotional materials.

WE transform Experience into Expertise

WE isn’t just an event: it’s a gateway.
We help wineries reach high potential markets by facilitating real business opportunities.

Learn more
A man with a beard and mustache smiling and holding a glass of white wine at a wine tasting event, standing behind a table with various bottles of wine and spirits

Secure your

spot

The central element of our offering is the exhibition space reserved for each company.

For the 2026 edition, we will provide a single exhibition lounge model, designed to combine functionality, visibility, and comfort in a high-level professional setting.

Business professionals greeting each other at a conference, with some holding cups and wearing conference badges.

Expand Your Network

A group of four people engaging in conversation at a conference

At Wines Experience matchmaking is not a secondary element: it is the core of the B2B offering. Through an advanced digital platform, producers and buyers can connect strategically, precisely identifying the partners best suited to their commercial needs.

Three people sitting in chairs during a panel discussion, with two women and one man smiling and engaging.

Seminars and Masterclasses

Wines Experience complements the exhibition area with a targeted program of masterclasses and seminars, designed to explore the diversity of wine-growing landscapes and delve into key topics that are reshaping the industry, such as evolving consumer behavior and the urgency of sustainability.

Knowledge that connects

Get in touch.

Want to exhibit? Attend? Partner with us?
Reach out to our team! We’re here to help.

In every sip WE evolve create innovate connect transform discover build