Be part of the Global Leading Growing Dynamic wine community
Wines Experience is a global B2B event designed to connect wine producers with key industry players: buyers, importers, distributors, restaurateurs, and hospitality professionals.
Hosted by U.S.-based United Experience LLC, this exclusive event format travels to three vibrant cities: Ho Chi Minh City, London, and Mexico City
Join us to explore new markets, build lasting relationships, and grow your business: one glass at a time.
-
In 2026, Wines Experience will make its debut on the UK market with a new edition scheduled for April 26-27 at ExCeL, one of London’s most prestigious exhibition centres. Located in one of the city’s most dynamic areas, the venue will provide a high-profile setting, ideal for hosting business-oriented events and promoting dialogue among companies, institutions, and industry professionals.
-
Wines Experience arrives in Vietnam on June 11-12, 2026, hosted at the ADORA center in Ho Chi Minh City, one of the region’s most modern and recognized exhibition centers, strategically located in the heart of the metropolis. The venue offers a high-level professional environment, excellent hospitality services, and direct links with key institutional and business sectors.
-
The Mexican edition of Wines Experience will take place on November 10–11, 2026 at Expo Santa Fe, one of the most prestigious and modern exhibition venues in Central and South America, strategically located in the heart of Mexico City. This location ensures excellent connectivity with the business world, high-end hospitality infrastructure, and easy access to major local and international institutions.
About United Experience
*
About United Experience *
United Experience LLC is a U.S. based company dedicated to delivering premier B2B wine events worldwide. Through our regional teams, we organize exhibitions across three key markets: North America, Europe, and Southeast Asia, bringing together top winemakers with local buyers and distributors in an unparalleled experience.
Expand beyond Borders
WE isn’t just an event: it’s a gateway.
We help wineries reach high potential markets by facilitating real business opportunities.
Secure your
spot
The central element of our offering is the exhibition space reserved for each company.
For the 2026 edition, we will provide a single exhibition lounge model, designed to combine functionality, visibility, and comfort in a high-level professional setting.
Expand Your Network
At Wines Experience matchmaking is not a secondary element: it is the core of the B2B offering. Through an advanced digital platform, producers and buyers can connect strategically, precisely identifying the partners best suited to their commercial needs.
Seminars and Masterclasses
Wines Experience complements the exhibition area with a targeted program of masterclasses and seminars, designed to explore the diversity of wine-growing landscapes and delve into key topics that are reshaping the industry, such as evolving consumer behavior and the urgency of sustainability.